Our Founders

Val and Alexandra met while collaborating as leaders in the wellness retreat space. They soon discovered they had not only strong shared values and a vision for humanity, but truly complementary skill sets that when combined, could offer tremendous value to clients and partners.

Val-Pierre Genton, Co-Founder

Val has spent the last two decades as a conscious executive and serial entrepreneur, building, scaling, and successfully exiting category-defining brands. Having led businesses to $50M+ ARR and successfully selling his last company for $150M, he brings the rare scar tissue of a founder who understands what it takes to build, sustain, and exit at scale.

Val is also a passionate musician and a devoted father, identities that deeply inform how he thinks about leadership – as a human craft that weaves together emergent design, compassionate care, and the power of inspiration.

  • His Orientation: Val orients toward people-centered leadership, intelligent systems architecture, and sustainable scale rooted in care for the whole system.
  • His Work: He guides strategy and implementation, designing systems that support strategic momentum, vibrant culture, brand authenticity, and economic viability.
  • The Impact: His work ensures growth is not only efficient, but coherent, resourced, and life-affirming over time.

Val-Pierre Genton, Co-Founder

Val has spent the last two decades as a conscious executive and serial entrepreneur, building, scaling, and successfully exiting category-defining brands. Having led businesses to $50M+ ARR and successfully selling his last company for $150M, he brings the rare scar tissue of a founder who understands what it takes to build, sustain, and exit at scale.

Val is also a passionate musician and a devoted father, identities that deeply inform how he thinks about leadership – as a human craft that weaves together emergent design, compassionate care, and the power of inspiration.

  • His Orientation: Val orients toward people-centered leadership, intelligent systems architecture, and sustainable scale rooted in care for the whole system.
  • His Work: He guides strategy and implementation, designing systems that support strategic momentum, vibrant culture, brand authenticity, and economic viability.
  • The Impact: His work ensures growth is not only efficient, but coherent, resourced, and life-affirming over time.

Alexandra Pallas, Co-Founder

Alexandra is a champion of systems stewardship and leadership coherence, working with leaders to cultivate attuned discernment and values-rooted focus amid scale, complexity, and rapid change. As a wellness retreats co-founder, ed-tech leader, former management consultant with top global firms, UCLA film school grad, and holder of an M.A. in Mindful Leadership, she offers a rare blend of operational rigor, business acumen, deep human insight, and narrative artistry. Alexandra has also spent 25 years immersed in global wisdom traditions with a focus on self-mastery, initiatory practice, and individual and collective healing. She has trained with renowned teachers across multiple lineages and translates this embodied knowledge into grounded, modern approaches to leadership and entrepreneurship.
  • Her Orientation: Alexandra orients toward empathy-centered systems design, regenerative business models, and ethical foresight in complex systems.
  • Her Work: She brings order, structure, and coherence to fragmented systems, while also tending to the dimensions of the ‘unseen’ and energetic dynamics of leadership.
  • The Impact: She helps organizations work with story, retain soul, develop evolutionary capacity, and preserve human agency as scale, technology, and uncertainty accelerate.
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